About Our Team

Meet Our Gold Coast Business Coaches

Our Gold Coast business coaches have experienced the difficulties of building a business first-hand. They are experienced in working with business owners that are burnt out and teach you how to create a profitable empire, without sacrificing your life outside of work. We know your time is limited, so we prioritise structuring your business so you have more time to do what you love.

Jason Allender

Founder & Director

Jason is the Founder and Director of AMG Coaching. His expertise in entrepreneurship, business strategy, marketing, and sales stem from his early start developing successful sales teams for Fortune 500 company AON, and growing a successful publishing house from the ground up in 2005. He was able to gain first-hand experience in all stages of the business cycle having then sold the profitable business after operating and growing it for eight years.


While running his business Jason worked with his own coach and mentor, and found that he also had a passion for helping other businesses achieve greater levels of performance and growth. Through ongoing coaching, mentoring and self-education, Jason undertook intensive study of world renowned business improvement programs and its countless successful strategies.

Johanna Allender

Founder and Owner/ Chief Operating Officer (COO)

Johanna has a strong history in business management which led her to starting her own successful publishing house working with local businesses, supporting local community groups and charities at the young age of 23. She was Editor in Chief and Creative Director managing all facets of the business including administration, marketing, advertising, and events management.


Having experienced the whole business cycle from the humble beginnings of her publishing business, to its successful peak as one of its industry’s leaders, right through to its profitable sale, Johanna shares a deep understanding with AMG clients on what it takes to be successful in business.

Interested in becoming our next coach?

If you have a passion for professional development and are looking to serve others on a higher level, we would love to hear from you! Send us an email or fill in our contact form.

Excellent Track Record of Assisting His Clients

Jason believes in businesses working together to bring more awareness and create greater wealth to the vibrant business community.

A highly strategic and ground-breaking thinker, Jason has created many success stories for his clients.


He has an excellent track record of assisting his clients achieve double and triple-digit growth in profitability, accomplished through improvements in sales, marketing, team training, systems development and strategic planning.

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