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We assist business owners in areas such as marketing, sales, operations, leadership and finance, to enable them to expand and grow their business.

AMG Coaching, a business coaching and training company offering professional coaching to small and medium business owners, multi-million dollar companies, corporate executives and business coaches.
We help clients ranging from small business through to large enterprises to develop long-term and short term goals and strategies, and improve business in areas that may have been overlooked.

About Master Coach

Jason Allender

Jason is the Founder and Director of AMG Coaching. His expertise in entrepreneurship, business strategy, marketing, and sales stem from his early start developing successful sales teams for Fortune 500 company AON, and growing a successful publishing house from the ground up in 2005. He was able to gain first-hand experience in all stages of the business cycle having then sold the profitable business after operating and growing it for eight years.

While running his business Jason worked with his own coach and mentor, and found that he also had a passion for helping other businesses achieve greater levels of performance and growth. Through ongoing coaching, mentoring and self-education, Jason undertook intensive study of world renowned business improvement programs and its countless successful strategies.

AMG Business Coaching was launched in 2011, and Jason was able to successfully apply the structures, strategies and disciplines learned to assist Gold Coast business owners move their business to the next level.

A highly strategic and ground-breaking thinker, Jason has created many success stories for his clients. He has an excellent track record of assisting his clients achieve double and triple-digit growth in profitability, accomplished through improvements in sales, marketing, team training, systems development and strategic planning.

Jason believes in businesses working together to bring more awareness and create greater wealth to the vibrant business community.

He is Vice President for the Robina/Varsity region of the Gold Coast Chamber of Commerce (GCCC) and Ambassador for BNI Gold Coast.

Johanna Allender

Founder and Owner/ Chief Operating Officer (COO)

Johanna has a strong history in business management which led her to starting her own successful publishing house working with local businesses, supporting local community groups and charities at the young age of 23. She was Editor in Chief and Creative Director managing all facets of the business including administration, marketing, advertising, and events management.

Having experienced the whole business cycle from the humble beginnings of her publishing business, to its successful peak as one of its industry’s leaders, right through to its profitable sale, Johanna shares a deep understanding with AMG clients on what it takes to be successful in business.

She graduated from Gold Coast’s Griffith University with a double degree in Hotel Management and Business, as well as a Masters in IT (MIT). She supports AMG with extensive research capabilities and continuous development growth to their coaching expertise to provide their clients with the latest tools and resources to enrich their learning experience.

In her personal time, she enjoys practicing yoga, meditation, and Pilates, which helps her maintain a balanced and mindful mindset, as well as stay grounded and connected.

Her passion for business and a balance lifestyle coupled with her strong belief that by helping business owners take charge of their business, they can achieve the lifestyle they aspire to and change their lives for better, makes her a valuable asset to AMG clients.

ground-breaking thinker

Excellent Track Record of Assisting His Clients

A highly strategic and ground-breaking thinker, Jason has created many success stories for his clients. He has an excellent track record of assisting his clients achieve double and triple-digit growth in profitability, accomplished through improvements in sales, marketing, team training, systems development and strategic planning.

Jason believes in businesses working together to bring more awareness and create greater wealth to the vibrant business community.

MEMBER, ROBINA/VARSITY REGION
Ambassador, BNI GOLD COAST
DIRECTOR AND BOARD MEMBER
DIRECTOR
MEMBER

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