Helping You Achieve Greater
Levels Of Productivity And Success


Create A Solid Foundation

Improve efficiencies, reduce waste, and optimise resources using our proven systems and optimisation strategies. Creating a solid foundation is critical to facilitate your business growth.


Transform Your Business

Create effective processes and workflows and enhance current methods and practices to support your business growth. For your business to thrive, it is crucial to be continually innovating and improving.


Develop Your Future Strategy

Maximise your business’ value, learn your succession options and develop your exit plan. Have the freedom to choose how much control and involvement you want in your business to achieve the lifestyle your desire.

A Holistic Integration Strategy

The Entrepreneurial Program Model (EPM) provides a step-by-step processon building a business of interconnected systems to facilitate and support you and your business during rapid growth and expansion.

By breaking it down and concentrating on maximising these nine critical areas, it will optimise your business and get it working as an integrated whole, making it easier to manage and achieve your goals.

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“When your systems and processes are not aligned, it can be very time-consuming to manage everything individually, and critical areas become overlooked.”

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Assisting youin building a business that essentially works without you, so that you have the time and freedom to pursue your greatest passion, whether in business or in life.

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By focusing on the critical issues impacting the business, we show you how toadapt and enhance each area and implement the right business strategy and winning psychology to optimise, innovate and succeed in any economy.

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Jason Allender

Founder & Director

Jason is the Founder and Director of AMG Coaching. His expertise in entrepreneurship, business strategy, marketing, and sales stem from his early start developing successful sales teams for Fortune 500 company AON, and growing a successful publishing house from the ground up in 2005. He was able to gain first-hand experience in all stages of the business cycle having then sold the profitable business after operating and growing it for eight years.

While running his business Jason worked with his own coach and mentor, and found that he also had a passion for helping other businesses achieve greater levels of performance and growth. Through ongoing coaching, mentoring and self-education, Jason undertook intensive study of world renowned business improvement programs and its countless successful strategies.

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Johanna Allender

Founder and Owner/ Chief Operating Officer (COO)

Johanna has a strong history in business management which led her to starting her own successful publishing house working with local businesses, supporting local community groups and charities at the young age of 23. She was Editor in Chief and Creative Director managing all facets of the business including administration, marketing, advertising, and events management.

Having experienced the whole business cycle from the humble beginnings of her publishing business, to its successful peak as one of its industry’s leaders, right through to its profitable sale, Johanna shares a deep understanding with AMG clients on what it takes to be successful in business.

Excellent Track Record of Assisting His Clients

Jason believes in businesses working together to bring more awareness and create greater wealth to the vibrant business community.

A highly strategic and ground-breaking thinker, Jason has created many success stories for his clients.

He has an excellent track record of assisting his clients achieve double and triple-digit growth in profitability, accomplished through improvements in sales, marketing, team training, systems development and strategic planning.

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